International Plastics Blog

4 Considerations for Choosing a Laminated Stand-Up Pouch

Laminated, stand-up pouches are a stylish and secure method of storing and displaying products. Color options, size, and different lamination additives can allow for customization and creativity. Not sure how to determine what pouch your product requires?

Determining your packaging criteria always starts with identifying the main need of your productListed below are 4 considerations:

Brand Recognition – The primary focus for a pouch in this category is brand recognition. Do you have a product that you think will warrant repeat purchases? Is this a common product that will be displayed alongside competitors’ similar products? You might consider pushing your brand by customizing a certain look and feel for your packaging, so customers can easily recognize and select your product.

 

Promote and Sell – The primary focus for a pouch in this category is to provide sample quantities of your product in order to easily promote your company and product. Sample sized bags or “promo packs” are a perfect example of offering your customer a smaller amount of product than normal; this allows them to experience your product with less commitment. The goal of samples is to win over customers, and ultimately sell more products.

 

Display – The primary focus for a pouch in this category is to display the pouch contents and showcase your product. Do you want to conserve shelf space? Choosing a simple, stand-up laminated pouch will highlight your product, avoid distracting packaging, and provide a tasteful way of arranging your goods. When branding demands less attention from your customer, the emphasis becomes the product itself.

 

Protect and Preserve – The primary focus for a pouch in this category is the composition of the pouch, and its ability to protect and preserve. The gauge of the pouch is a high consideration for protecting a product or containing a bulky or sharp object. Are you searching for bags to store freezer items? Choosing the right gauge, bag features, and special additives in material are an important step for protecting and preserving frozen or unique goods. Do you roast and sell coffee beans? Adding a degassing valve will make all the difference in keeping the beans fresh, and simultaneously letting carbon dioxide escape.

While there are crossovers between these categories, the important question to remember is, “What is the primary goal for distributing my product?” Just remember to choose your hierarchy of needs, and start with the most important. 

Keep in mind these customizable features: 

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Some of the industries that use laminated packaging:

Tea & Coffee, Beverages, Confectionery & Dry Food Stuffs, Processed Food, Sauces, Gravy & Condiments, Frozen Food, Pet Food, Household, Lawn and Garden Packaging, Health & Beauty, Pharmaceutical & Medical, Industrial & Other Products